Hawawshi Loaf Restaurant Logo and Brand Guidelines

Project information

• Category: Graphic Design
• Client: Katameya Petrosport Sporting Club (KSC), Petrosport Company
• Project date: July 2023

Project Brief

1. Overview: Welcome to my portfolio page featuring my latest graphic design project for "Hawawshi Loaf," a new restaurant located at Katameya Petrosport Sporting Club. In this project, I was responsible for designing a captivating logo and comprehensive brand guidelines that would establish a strong visual identity for the restaurant.

2. Client Background: Hawawshi Loaf is a new restaurant that aims to bring the authentic and traditional flavors of hawawshi to the club members. Specializing in freshly baked loaves stuffed with flavorful fillings, the restaurant promises high-quality ingredients and a warm, welcoming atmosphere for its customers.

3. Logo Design: For the Hawawshi Loaf logo, I focused on capturing the essence of the brand. The logo features a harmonious blend of typography and iconography to create a memorable visual identity. It strikes a balance between modern aesthetics and traditional elements, reflecting the restaurant's commitment to authenticity.

4. Brand Guidelines: The brand guidelines I developed for Hawawshi Loaf ensure consistency across all brand touchpoints and enhance the overall brand experience.
Here are some key elements covered in the guidelines:

- Logo Usage: Detailed specifications for logo variations, clear space requirements, and application guidelines in both digital and print formats.

- Color Palette: A carefully curated color palette that reflects the warmth and appetizing nature of the brand. The guidelines include primary and secondary colors, along with their HEX codes.

- Typography: A selection of primary and secondary fonts that complement the brand's personality. These fonts are defined for various applications, such as headings, body text, and special emphasis.

- Imagery and Graphics: Guidelines for imagery and graphics that align with the overall brand aesthetic. These visuals enhance the storytelling and evoke the desired emotions in the target audience.

- Brand Applications: Examples and guidelines for applying the brand across different touchpoints, including menus, signage, website, social media, uniforms, and packaging. These guidelines ensure a consistent and recognizable brand presence throughout.

5. Design Inspiration: Throughout the project, I drew inspiration from traditional elements associated with hawawshi, such as the ingredients, the baking process, and the cultural references surrounding this beloved dish. The result is a visually appealing and cohesive brand identity that resonates with the target audience.

6. Conclusion: Designing the logo and brand guidelines for Hawawshi Loaf has been an exciting and rewarding project. The final deliverables, including the logo design files and the comprehensive brand guidelines, showcase my ability to create a strong visual identity that captures the essence of a brand and communicates its values effectively.

Tools

Canva Pro